Digital Transformation

Consullting and managment options for a variety of online marketing tactics

Customer analytics.

Joint growth.

Conversión y reputación.

Construction of platforms and omnichannel.

Business Intelligence.

Marketing Automation.

People and collaborators

Share knowledge.

Distributed work.

Resource flexibility.

Digital talent acquisition.

Operational processes

Rethink and simplify processes.

Digitization of processes.

Innovation and transparency.

Analytics and data-driven decisions.

System integration.

IoT.

Business model

Transition from physical to digital.

New business models.

Digital globalization.

Marketing Mix

Situational Analysis: Review, diagnosis of the current marketing plan
Formulation of SMART Objectives (Specific, Measurable, Achievable, Relevant, Time Based)
Reformulation of marketing strategies and media planning.
Formulation of digital investment plans (Digital Budget) and Calendars.
Advice for the integration of new technologies for business management: Cloud operations, cybersecurity, machine learning.

Resonance and Conversion

Analysis and Formulation of Attribution Models: What is working, in the market, where, how and to whom?

Analysis and Formulation of Conversion Models: based on the findings of the attribution models, determine the effectiveness of the content and the campaigns. What generated and closed the sale? (Conversion of new customers)

Settings for optimization of plans and campaigns

Virtual Competition Studies – BENCHMARK: Digital analysis of competitors (measurement of online presence).

Strategies of e-commerce

Analysis, design and implementation of virtual marketing models according to the main need of the business:

Virtual Store: Space for direct marketing of the producer.
Affiliate ecommerce: The sale of the product is not made directly by the producer, but is referred to another store.
Marketplace: online space where several virtual stores meet.
App development